Privacy Policy

Updated March 21st, 2026

Always Be Trekking (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how your Personal Data is collected, used, protected and disclosed by Always Be Trekking.

This Privacy Policy applies to our Website and Service (collectively: “Website”). By accessing or using Website , you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your Personal Data as described in this Privacy Policy and our Terms & Conditions. If you do not agree with this Privacy Policy, please refrain from using our Website. We highly recommend that you review this policy carefully before engaging in any transactions on our Website.

Definitions and Key Terms

For the purposes of this Privacy Policy, the following capitalized terms shall have the meanings set forth below:

• “Always Be Trekking”, “Company”, “we”, “us”, or “our” means Always Be Trekking, the owner and operator of the Website, Content, and any available Service.
• Cookie: small amount of data generated by a website and saved by your web browser. It is used to identify your browser, provide analytics, remember information about you such as your language preference or login information.
• Country: where Always Be Trekking or the owners/founders of Always Be Trekking are based, in this case is the United States.
• Data subjects: natural persons who visit or interact with the Website and whose Personal Data may be collected as a result of such interactions.
• Device: any internet connected device such as a phone, tablet, computer or any other device that can be used to visit Always Be Trekking and use the Website.
• IP address: Every device connected to the Internet is assigned a number known as an Internet protocol (IP) address. These numbers are usually assigned in geographic blocks. An IP address can often be used to identify the location from which a device is connecting to the Internet.
• Personal Data: any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.
• Service: refers to any service, functionality, or feature made available by Always Be Trekking through the Website, including, without limitation, membership access to premium content, newsletters, and other related services provided via the Website.
• Third-party service: refers to third-party advertising networks, analytics providers, and affiliate marketing partners.
• Website: Always Be Trekking’s site, which can be accessed via this URL: www.alwaysbetrekking.com and all Services, features, and functionalities made available through it. In this Privacy Policy, we will use “Website” to refer to both the website itself and any Services provided via it.
• You or user means the individual (Data Subject) who accesses or uses the Website, and whose Personal Data is processed under this Privacy Policy.

Website Processing

This section describes how we process Personal Data collected in connection with visits to and use of our Website, including through cookies, newsletter sign-ups, contact forms, and other interactions available on the Website.

For the purposes of such processing, Always Be Trekking acts as the data controller with respect to Personal Data collected through the Website.

What Data We Collect and How We Collect It

What data do we collect	Legal Basis (GDPR)	How do we collect	Retention Period
First name, last name, email address, username, account credentials (password)	Performance of a contract (providing membership access to premium content); Consent	Manually, when a user registers for an account or subscribes to the membership plan through the Website	For as long as the user maintains an active account or membership, and up to 2 years after account deletion unless a longer retention period is required by law
IP address, device identifiers, browser and technical data (including device type, location, browser type and version, operating system and version, internet service provider or mobile carrier, IP address or proxy server, geographic areas derived from your IP address, time and date of access, duration of access and other identifiers that help us recognize your device, etc.)	Legitimate interest and compliance with a legal obligation (security, fraud prevention, website functionality); Consent for non-essential cookies;	Automatically when you visit or interact with the Website, including through server logs, cookies, and similar technologies.	Server logs: up to 24 months; cookies: up to 12 months (unless deleted earlier)
Cookie data (preferences, analytics identifiers)(if applicable – please see the “Advertising, Analytics and Affiliate Links” section and Cookies section below)	Consent (except strictly necessary cookies);	Automatically when you visit or interact with the Website through cookies and similar tracking technologies, provided that you have given your consent	Up to 12 months, depending on cookie type
Billing and payment data (e.g., name, billing address, subscription details, payment status, transaction information, invoices)	Performance of a contract (processing membership subscriptions and payments); compliance with legal, accounting, and tax obligations	Provided during the membership or payment process through our third-party payment processor Stripe	For the duration of the membership subscription and thereafter as required by applicable accounting and tax laws
Communication content processed through the Website’s communication channels (e.g., comments, messages, feedback), including any personal data or other information voluntarily submitted by users through such features.	Consent	Provided directly by users when they submit comments, messages, or feedback through the Website	For the duration of the membership subscription + up to 12 months

Advertising, Analytics and Affiliate Links

Our Website may display advertisements and contain links to third-party websites, products, or services. In connection with these activities, we may work with third-party advertising networks, analytics providers, and affiliate marketing partners.

These third parties may use cookies, web beacons, pixels, and similar tracking technologies to collect information about your interactions with our Website and, in some cases, other websites. These technologies collect information over time about your online activity on the Website and other online services to make online advertisements more relevant and effective to you. This is known as interest-based advertising. They also perform functions like preventing the same ad from continuously reappearing and ensuring that ads are properly displayed for advertisers. Without cookies, it’s really hard for an advertiser to reach its audience, or to know how many ads were shown and how many clicks they received.

The information collected by such technologies may include, for example:

• IP address
• device identifiers
• browser type and version
• operating system and version
• approximate geographic location derived from your IP address
• pages visited on the Website
• time and date of access
• time spent on pages
• interactions with advertisements and links

We may allow these third-party partners to place cookies or similar technologies on the Website subject to your prior consent where required by applicable law, particularly for non-essential cookies such as advertising or analytics cookies.

Please note that Always Be Trekking does not share information that directly identifies you — such as your name, email address, or billing information — with advertising partners for advertising purposes. Advertising partners typically rely on anonymous or pseudonymous identifiers, such as cookie IDs or device identifiers, to deliver and measure advertisements.

Our Website uses Google advertising products to display advertisements. Depending on the context, Google may act as an independent data controller or a joint controller with us, as it may process personal data for its own purposes, including improving its services, advertising, and profiling. For more information about how Google collects, uses, and processes data for advertising purposes, as well as to review Google’s privacy and advertising policies, please refer to the link below:

• https://policies.google.com/technologies/ads

Please be aware that once you leave our Website and visit a third-party website through an advertisement or affiliate link, your interactions with that website will be governed by the privacy policies and terms of those third parties. We encourage you to review their privacy policies before providing any personal information. Such third parties may use their own cookies or other methods to collect information about you.

Advertising Disclaimer

When Website contain third party advertisements and links to third party sites, Always Be Trekking does not make any representation as to the accuracy or suitability of any of the information contained in those advertisements or sites and does not accept any responsibility or liability for the conduct or content of those advertisements and sites and the offerings made by the third parties.

Third party advertisements and links to other sites where goods or services are advertised are not endorsements or recommendations by Always Be Trekking of the third party sites, goods or services. Always Be Trekking takes no responsibility for the content of any of the ads, promises made, or the quality/reliability of the products or services offered in all advertisements.

Do we share the information we collect with third parties?

We may engage trusted third-party service providers to perform functions and provide services to us, such as hosting and maintaining our servers and the website, database storage and management, e-mail management, storage marketing, credit card processing, customer service and fulfilling orders for products and services you may purchase through the website. We will likely share your Personal Data, and possibly some non-personal data, with these third parties to enable them to perform these services for us and for you.

All third-party service providers either act as data processors on behalf of Always Be Trekking or, where applicable, as independent data controllers for their own services.

• As data processors, they process Personal Data strictly on our instructions and solely to support the operation of our Website, membership services, advertising, or analytics.

• As independent data controllers, they process Personal Data when providing their own services directly to you, the user. Examples include third-party payment processors, or advertising networks that allow you to interact with their services independently of Always Be Trekking. In these cases, they determine the purposes and means of processing and are responsible for their own compliance with applicable data protection laws. Always Be Trekking is not responsible for the independent privacy practices of third-party controllers, which are governed by their own privacy policies. We encourage you to review these policies before providing any Personal Data.

When act as data processors, third-party providers are bound by contractual obligations to implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk and to process Personal Data in compliance with applicable data protection laws.

How do we use the information we collect?

This includes managing user accounts, granting access to premium content on the Website through the membership, processing communications between members and our support team, and resolving technical issues you may encounter. Billing and payment processing are also included, performed via third-party providers such as Stripe, while Always Be Trekking does not access full payment card details.

To provide and manage user accounts and membership subscriptions

This processing is necessary for the performance of the membership contract, i.e., Terms & Conditions and to take steps at your request prior to entering into a subscription.

To maintain the security, integrity, and proper functioning of our Website, we process data to prevent, detect, and respond to fraudulent, unauthorized, or illegal activity. This includes monitoring system access, protecting against misuse of the Website or membership services, and complying with legal and regulatory obligations.

Enable security, compliance, and fraud prevention

Such processing is carried out where necessary to comply with applicable legal obligations or where it serves Always Be Trekking’s legitimate interests in ensuring the security, availability, and lawful operation of the Website, provided those interests are not overridden by your rights.

Improve and enhance our services

To enhance the Website and overall user experience, we may analyse aggregated, anonymized, or statistical usage data, site performance metrics, and feedback voluntarily provided by users. This allows us to optimize Website functionality, improve content delivery, and develop new features.

No personal data that could identify individual users is used for these purposes, and such processing is based on Always Be Trekking’s legitimate interests in developing and enhancing its services, provided those interests are not overridden by your data protection rights.

Advertising and marketing activities

Where users have provided consent, we may communicate information about new content, features, newsletters, promotions, or other services that may be relevant. For Website visitors, this includes newsletters, promotional communications, and responding to inquiries. You may withdraw your consent to such communications at any time, without affecting the lawfulness of processing before its withdrawal.

We may also work with third-party advertising and analytics partners to display relevant advertisements on the Website. Data shared with advertising partners is anonymized or pseudonymized, meaning no advertising partner receives information that directly identifies you, such as your name, email, or billing information. Instead, they rely on anonymous or pseudonymous identifiers (e.g., cookie IDs, device identifiers, or browsing behavior) to deliver and measure advertisements.

This processing is based on your consent for non-essential cookies and, where applicable, on Always Be Trekking’s legitimate interests in operating the Website and providing relevant content and advertising.

Legal compliance and protection of rights

Where required by law, or where we believe it is necessary to protect our legal rights, interests, or the interests of others, we may process Personal Data in connection with legal claims, regulatory compliance, audits, or disclosures related to an actual or contemplated acquisition, merger, or sale of all or part of a business.

Where possible and appropriate, and subject to applicable law, we will notify you if we are required to disclose your Personal Data to public authorities or other third parties, unless such notification is prohibited by law or would undermine the purpose of the disclosure.

How do we use your email address?

By submitting your email address on this Website, you agree to receive emails from us. You can cancel your participation in any of these email lists at any time by clicking on the opt-out link or other unsubscribe option that is included in the respective email. We only send emails to users who have authorized us to contact them, either directly, or through a third party. Email addresses submitted only through the order processing page will be used for the sole purpose of sending you information and updates pertaining to your order, as well as newsletters, promotions, or other content updates. Note: If at any time you would like to unsubscribe from receiving future emails, we include unsubscribe instructions at the bottom of each email.

Sale of Business

We reserve the right to transfer information to a third party in the event of a sale, merger or other transfer of all or substantially all of the assets of Always Be Trekking or any of its Corporate Affiliates (as defined herein), or that portion of Always Be Trekking or any of its Corporate Affiliates to which the Service relates, or in the event that we discontinue our business or file a petition or have filed against us a petition in bankruptcy, reorganization or similar proceeding, provided that the third party agrees to adhere to the terms of this Privacy Policy.

Governing Law

This Privacy Policy shall be governed by the laws of the State of California, without regard to its conflict of law principles. To the extent permitted by applicable law, any disputes arising out of or relating to this Privacy Policy shall be subject to the jurisdiction of the state and federal courts located in California.

Nothing in this Privacy Policy shall limit or restrict the mandatory rights of data subjects under applicable data protection laws to lodge a complaint with a competent supervisory authority or to seek judicial remedies before the courts, including those in the country of their habitual residence, as provided by applicable law.

Also, nothing in this Privacy Policy shall limit the rights of consumers under applicable privacy or consumer protection laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).

Payment Details

All payments for the Always Be Trekking website are processed by Stripe. The link to Stripe’s privacy policy can be found here. 

Kids’ Privacy

We do not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from anyone under the age of 13 without verification of parental consent, we take steps to remove that information from our servers.

Changes to Our Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. Material changes to this Privacy Policy will be communicated directly to affected users, where feasible, prior to the changes becoming effective. Changes to this Privacy Policy are effective when they are posted on this page. Your continued use of the Website after such updates, constitutes acceptance of the updated Privacy Policy. If you do not agree with the updated Privacy Policy, you should stop using the Website and may delete your account, where applicable.

Third-Party Services

We may display, include or make available third-party content (including data, information, applications and other products or services) or provide links to third-party websites or services (“Third- Party Services”).

You acknowledge and agree that Always Be Trekking shall not be responsible for any Third-Party Services, including their accuracy, completeness, timeliness, validity, copyright compliance, legality, decency, quality or any other aspect thereof. Always Be Trekking does not assume and shall not have any liability or responsibility to you or any other person or entity for any Third-Party Services.

Third-Party Services and links thereto are provided solely as a convenience to you and you access and use them entirely at your own risk and subject to such third parties’ terms and conditions.

Information about General Data Protection Regulation (GDPR)

We may be collecting and using information from you if you are from the European Economic Area (EEA), and in this section of our Privacy Policy we are going to explain your rights.

GDPR is an EU-wide privacy and data protection law that regulates how EU residents’ data is protected by companies and enhances the control the EU residents have, over their personal data.

European Privacy Rights

• Right of Access: You have the right to obtain confirmation of whether we process your personal data and, if so, access to the details of that processing, including how it’s used and shared.
• Right to Data Portability: You have the right to receive a copy of your personal data in a structured, commonly used, and machine-readable format. You can also request that we transfer this data to a third party, subject to certain exceptions.
• Right to Rectification: You can request corrections to any inaccuracies in your personal data held by us, ensuring that your information is up to date and accurate. You also have the right to request that we complete the information you believe is incomplete.
• Right to Erasure (Right to Be Forgotten): In specific circumstances, you have the right to request the deletion of your personal data. 
• Right to Restriction of Processing: You can request that we restrict the processing of your personal data, under certain conditions (allowing us to store it but not use it for certain purposes, in certain situations). 
• Right to Object: You have the right to object, on grounds relating to your particular situation, to the processing of your personal data where such processing is based on our legitimate interests or those of a third party. Where your personal data is processed for direct marketing purposes, you have the right to object to such processing at any time, including any related profiling. In such cases, we will no longer process your personal data for direct marketing purposes.
• Right to Withdraw Consent: If we rely on your consent for processing your personal data, you have the right to withdraw that consent at any time.
• Right to lodge a complaint with a supervisory authority, particularly in the EU Member State of your habitual residence, place of work, or place of the alleged infringement.

Requests to exercise these rights will be responded to without undue delay and within one month of receipt of the request. That period may be extended by two further months where necessary, taking into account the complexity and number of the requests, whereby we will inform you of any such extension within one month of receipt of the request. We may request the provision of additional information if it is necessary to confirm your identity.

Please be aware that some of these rights are conditional, applying only in specific situations, and their exercise may be subject to legal restrictions. For instance, if fulfilling your request would have a negative impact on the rights of others, compromise our trade secrets or intellectual property, or conflict with compelling public interests, or if legal mandates necessitate the retention of your personal information, certain rights may be limited. 

Sometimes, we will need to keep processing your information for our legitimate interests or to comply with a legal obligation.

California Residents

The term ‘Personal Information’ is used primarily in the context of the United States, specifically under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), and for the purposes of this Privacy Policy, it covers the same types of information as ‘Personal Data’ under GDPR, i.e., information that identifies or can be used to identify an individual.

Under the California Consumer Privacy Act (CCPA), as amended and expanded by the California Privacy Rights Act (CPRA), users have the following privacy rights:

Right to Know and Access. You may submit a verifiable request for information regarding the: (1) categories of Personal Information we collect, use, or share; (2) purposes for which categories of Personal Information are collected or used by us; (3) categories of sources from which we collect Personal Information; (4) categories of third parties with whom we share Personal Information; and (5) specific pieces of Personal Information we have collected about you.

Right to Correction. You have the right to request that we correct inaccurate Personal Information that we maintain about you.

Right to Equal Service. We will not discriminate against you if you exercise your privacy rights.

Right to Delete. You may submit a verifiable request to close your account or request that we delete Personal Information about you that we have collected.

Right to Opt-Out of the Sale or Sharing of Personal Information. You have the right to request that we do not sell or share your Personal Information.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. Responding to your request is free of charge.

We do not sell the Personal Information of our users.

For more information about these rights, please contact us at hello@alwaysbetrekking.com.

Cookies

Always Be Trekking uses “Cookies” to identify the areas of our Website that you have visited. A Cookie is a small piece of data stored on your computer or mobile device by your web browser. We use Cookies to enhance the performance and functionality of our Website that are non-essential to their use (such as those used for analytics, advertising, or tracking purposes, are non-essential and are only set with your consent). However, without these cookies, certain functionality like videos may become unavailable or you would be required to enter your login details every time you visit the Website as we would not be able to remember that you had logged in previously. Most web browsers can be set to disable the use of Cookies. However, if you disable Cookies, you may not be able to access functionality on our Website correctly or at all. We never place Personally Identifiable Information in Cookies.

Blocking and disabling cookies and similar technologies

Wherever you’re located you may also set your browser to block cookies and similar technologies, but this action may block our essential cookies and prevent our Website from functioning properly, and you may not be able to fully utilize all of its features and services. You should also be aware that you may also lose some saved information (e.g. saved login details, site preferences) if you block cookies on your browser. Different browsers make different controls available to you. Disabling a cookie or category of cookie does not delete the cookie from your browser, you will need to do this yourself from within your browser, and you should visit your browser’s help menu for more information.

What type of cookies does Always Be Trekking use?

Cookies can either be session cookies or persistent cookies. A session cookie expires automatically when you close your browser. A persistent cookie will remain until it expires or you delete your cookies. Expiration dates are set in the cookies themselves; some may expire after a few minutes while others may expire after multiple years. Cookies placed by the Website you’re visiting are called “first party cookies”.

Essential Cookies

These cookies are strictly necessary to enable core functionality of our Webiste, such as security, network management, your cookie preferences and accessibility. Essential cookies cannot be switched off in our systems. They are essential in order to enable you to navigate around the website and use its features. You may disable these by changing your browser settings. If you remove or disable these cookies, we cannot guarantee that you will be able to use our Website.

Performance and Functionality Cookies

These cookies are used to enhance the performance and functionality of our Website but are non-essential to their use. However, without these cookies, certain functionality like videos may become unavailable or you would be required to enter your login details every time you visit the Website as we would not be able to remember that you had logged in previously.

Advertising Cookies

These cookies collect information over time about your online activity on the Website and other online services to make online advertisements more relevant and effective to you. This is known as interest-based advertising. They also perform functions like preventing the same ad from continuously reappearing and ensuring that ads are properly displayed for advertisers. Without cookies, it’s really hard for an advertiser to reach its audience, or to know how many ads were shown and how many clicks they received. For more information on how these cookies are used in connection with advertising, analytics, and affiliate links, please refer to the Advertising, Analytics and Affiliate Links section.

Contact Us

Always Be Trekking is operated by Always Be Trekking LLC (B20260073774), a company registered in the State of California. To exercise your rights under applicable privacy laws or for any questions regarding this Privacy Policy, you may contact us at: